%0 Journal Article %A World Trade Organization %A Maxime Ladrière %A Kathryn Lundquist %A Qing Ye %T B2B E-commerce marketplaces and MSMES %D 2022 %J WTO, %V %R https://doi.org/10.30875/25189808-2022-7 %I WTO, %X In theory, e-commerce marketplaces connect buyers and sellers, open trade opportunities, and reduce transaction costs thereby creating opportunities for more inclusive trade and even GVC participation, especially for micro, small and medium-sized enterprises (MSMEs). Further, there is some evidence that MSMEs are more likely to use e-commerce marketplaces than large firms given these websites reduce search frictions and transaction costs, which can be relatively more beneficial for smaller firms. %U https://www.wto-ilibrary.org/content/papers/10.30875/25189808-2022-7