%0 Journal Article %A World Trade Organization %T Non-Tariff Measures and the WTO %D 2012 %J WTO, %V %R https://doi.org/10.30875/5703a171-en %I WTO, %X In this paper I sketch out the rough contours of the challenge faced by the WTO in dealing with non-tariff measures (NTMs) as seen from the economic theories of trade agreements. The key questions for the WTO - the answers to which largely dictate the choice between shallow and deep approaches to integration – appear to be two: (1) Is it the terms-of-trade problem or the commitment problem that WTO member governments seek to solve with their WTO membership?; and (2) Is it market clearing or offshoring/bilateral bargaining that is now the most prominent mechanism for the determination of international prices? I suggest that evidence on the first question points to the terms-of-trade theory and hence toward shallow integration, but that answering the second question may be the key to identifying the best way forward on NTMs for the WTO. %U https://www.wto-ilibrary.org/content/papers/25189808/120